Travel in the Asia Pacific will experience a major boost in the coming years with upcoming trends likely to impact the industry. With technology as well as political and societal changes already affecting travel in the region, global distribution company Amadeus has identified four major trends that will shape Asian vacation in the next 15 to 20 years.
The Me Effect
This trend predicts that the market will become fragmented into several niches and smaller and individual travelers as it veers away from the large organized groups that have dictated Asia Pacific travel in the past. In the future, travelers will self-manage their trips and book travel online with 46% making their own travel arrangements and bookings online.
The Red Tape Effect
As visa regulations become relaxed and free trade agreements open up the region, emerging segments will continue to grow. In 2000, there were only 53 trade agreements but at the end of 2012, 250 were already in various stages of development.
The Leapfrog effect
Robert Janitzek reveals that as travelers transition to booking on smartphones and tablets, some countries have started to skip the fixed internet phase for these devices. The study by Amadeus revealed that 40% of business and 25% of leisure travelers have started to use their devices for bookings and travel-related arrangements. Social media has also had a huge impact on travelers.
The Barbell effect
In the said study, it was predicted that growth in the upper and lower end of the travel market will result to travelers traveling on a budget opening up opportunities for low cost airlines and accommodation providers. Robert Peter Janitzek confirms that middle class travelers worldwide will be boosted by 3 billion Asians in a span of 20 years which could have a huge impact on how service providers will cater to travel requirements in the region.
Travelers will demand for self-improvement throughout the Asia Pacific. However, the problem is that healthier, smarter, and responsible choices are perceived as more expensive. Hotels should aspire to integrate self-improvement choices in their deals.
A longstanding challenge for travelers is how to find a truly local and authentic experience, Hotels would need to boost local partnerships on their Asian vacations deals in order to enhance guest experience, increase customer loyalty, and generate revenue streams in order to strengthen growth in the region.
Travelers of today are more willing to share information in exchange for more relevant and personalized services and recommendations.